Maplan blog

Collecting customer feedback that actually drives the roadmap

A simple workflow for turning raw feedback into decisions you can defend.

Most teams don’t struggle to collect feedback. They struggle to do something with it.

Support has one view of the world, sales hears something different, and the product team lives in a separate backlog entirely. Without a shared system, customer feedback turns into disconnected anecdotes.

Maplan is designed to keep that loop tighter:

  • Feedback flows into a central inbox from your product, website, and conversations.
  • Ideas are grouped and prioritized so similar requests aren’t scattered everywhere.
  • Roadmap items and changelog entries are linked back to the original feedback.

The result: when you say “this is on the roadmap” or “we just shipped this”, you can point to the trail of customer input that helped you make the call.